Privacy Policy

Who we are

Our website address is: https://www.puvah.com.

Introduction and Overview

This Privacy Policy explains what information PUVAH, NK FERREIRA LLC (“PUVAH”, “we”, “our” or “us”) collects, why we collect this information, and how we use the information we collect as well as your rights and choices regarding such information. Our Privacy Policy applies to our collection of your information in our stores, on our website, our collection of your information via any channel that you may interact with us, including but not limited to, postal mail, email, phone, live chat, SMS/MMS/text, social media platforms and your use of any online service location that posts a link to this Privacy Policy and all features, content, and other services that we own, control, or make available via any channel (collectively, the “Service”).

By using the Service or interacting with us offline, you agree to our Terms and Conditions and to our collection, use, and disclosure practices and other activities as described in this Privacy Policy. If you do not agree and consent, discontinue use of the Service.

PUVAH encourages you to periodically review this Privacy Policy to learn about our privacy practices. If you are a California resident or Nevada resident, please see the “Additional Disclosures for California Residents,” and “Additional Disclosures for Nevada Residents”. If you have questions or concerns about our privacy policy, please contact PUVAH as set forth in the section entitled “Contact Us” below.

What personal data we collect and why we collect it

Information We Collect

Information You Provide

We collect information you provide directly via the Service, including but not limited to when you register an account, update your profile, access our content, make a purchase, participate in a sweepstakes, contest, survey, or other promotion (“Promotion”), or contact customer support, We may use Service Providers (defined below) to collect this information.

The information we collect includes information that that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, to you. The following is a list of the categories of information we collect and have collected in the last 12 months:

Contact Data. We collect your first and last name, e-mail address, postal address, phone number, and other similar contact data.

Credentials. We collect passwords and other information for authentication and account access.

Demographic Data. We collect demographic information including your age, gender, and country.

Payment Data. We collect data necessary to process your payment if you make a purchase, including your payment instrument number (such as a credit card number or information identifying your financing account), and the security code and expiration date associated with your payment instrument.

Profile Data. We collect your interests, favorites, wish lists, ring size preferences, and other profile data.

Contacts. We collect data about your contacts in order to fulfill a request by you. For example, when you e-mail a product to a friend or refer a friend through the Service, we request that you provide names and e-mail addresses for you and your friend. This helps ensure that your friend will know that you have requested that PUVAH send them an e-mail. The information PUVAH collects from you and your friend will only be used in ways as set forth in this Privacy Policy. By using this functionality, you acknowledge and agree that you have your contacts’ consent for us to use their contact information to fulfill your request.

Content. We collect the content of messages you send to us, such as feedback and product reviews you write, questions and information you provide to customer support or comments and content that you may post on social media channels. For example, if you contact a customer service representative or jewelry consultant and provide information to the consultant or submit a request through our Service, we will use your information to respond to your request and to provide you with additional information that we believe may be helpful to you. We may also collect content such as photos, videos or other content that you submit to us.

Government Identification Data. You may provide to us other personal identifying information such as an image of your driver’s license or other government issued identification for fraud prevention purposes. You may also provide government issued identification numbers such as your social security number for tax reporting purposes in the event that you win a sweepstakes prize.

You may choose to voluntarily submit other information to us through the Service that we do not request, and, in such instances, you are solely responsible for such information.

Information Collected Automatically

Brilliant Earth automatically collects information about your device and how your device interacts with our Service. We may use Service Providers to collect this information. The categories of information we automatically collect and have collected in the last 12 months includes:

Service Use Data. We collect data about the features you use, the pages you visit, the e-mails and advertisements you view, the products you purchase, the time of day you browse, your referring and exiting pages, and other similar information.

Device Connectivity and Configuration Data. We collect data about the type of device or browser you use, your device’s operating software, your internet service provider, your device’s regional and language settings, and other similar information.

IP Address and Device Identifiers. PUVAH collects your IP address and other device identifiers, including mobile advertising identifiers. We collect this data for various purposes, including to assess, diagnose problems, and improve functioning of our Service, servers, and hosting providers as well as to analyze trends and traffic patterns, gather demographic information, track the date, time, and duration of each session within our website, prevent fraud, and customize our services and advertisements.

Location Data. We collect data about your device’s location.

PUVAH collects data through the use of cookies, web logs, web beacons and other tracking technologies (now and hereafter developed) (“Tracking Technologies”), including the following:

Log Files. Our server logs automatically collect information, such as your IP address, your browser type and language, and the date and time of your visit, which helps us track users’ movements around our site and understand trends.

Cookies. “Cookies” are small pieces of information that are stored by your browser on your device’s hard drive. We use cookies on certain pages of our Service to, among other things, analyze our web page flow, measure promotional effectiveness, deliver you a more customized shopping experience, track visits from our affiliates and partners and allow the use of our shopping cart.

COOKIES

PUVAH uses cookies for various business and commercial purposes, including the following:

Operational: Cookies are essential in order for you to use our Service, such as our shopping bag, as well as to access password protected areas, such as your personal account.

Analytics and Performance: Cookies collect information about how you use our Service and remember the choices you make (such as your language or location) to provide an enhanced performance and a more personalized experience.

Customization: Cookies allow us to gather information on how our Service is being used so that we can provide content that is relevant to you.

Targeting and Advertising: Cookies help us deliver advertisements that are more tailored to you and your interests, as well as limit the number of times you receive the same advertisement. We also use cookies to measure the effectiveness of our advertising campaigns.

Social Networking: Cookies allow users to share our pages and content to third-party social networking sites.

Some information about your use of the Service and certain unaffiliated websites or services (described below) may be collected using Tracking Technologies across time and services and used by us and other parties for purposes such as to associate different devices you use, and deliver relevant ads and/or other content to you on the Service and unaffiliated websites and services.

For further information on Tracking Technologies and your rights and choices regarding them, see the sections entitled “Other Parties” and “Your Rights and Choices” below.

Children

PUVAH does not knowingly collect personal information from children under the age of thirteen (13). In the event that PUVAH ever does so, we will strictly comply with the Children’s Online Privacy Protection Act (“COPPA”). If you are a parent or guardian and believe PUVAH has collected such information in a manner not permitted by COPPA, please contact us as set forth in the section entitled “Contact Us” below, and we will remove such data to the extent required by COPPA.

Other Party Websites And Services

Our Service may provide links to websites, locations, platforms, and services operated and owned by other parties which are outside our control and not covered by this privacy policy. We encourage you to review the privacy policies posted on these (and all) websites and services. There may be Tracking Technologies on unaffiliated websites and services used to independently collect information about you and may solicit information from you. The information collected and stored by other parties, whether through our Service, or their services or Social Features (defined below), remains subject to their own policies and practices, including what information they share with us, your rights and choices on their services and devices, and whether they store information in the U.S. or elsewhere. We encourage you to familiarize yourself with and consult their privacy policies and terms of use.

Social Features

We may allow you to connect our Service to another website or offer our Service through another party’s service (“Social Features”). If you use a Social Feature, both we and the applicable owner or operator of the Social Features may have access to and use information associated with your use of the Social Features, and you should carefully review their privacy policy and terms of use. Some examples of Social Features include the following:

Liking and Sharing. We may embed a pixel or SDK on our Service that allows you to “like” or “share” content on your Brilliant Earth account through another website or service, including social networks such as Facebook and Twitter. If you choose to interact with social networks through our Service, we may collect any information you have authorized the social network to share with us (such as your user ID, billing information, public profile information, e-mail address, birthday, friends list, and other account and profile data). Likewise, if you choose to interact with other websites or services through our Service or visit our Service while logged into another party’s service, that other party may receive information about your activities on our Service and be able to associate that information with information the other party already has about you.

Brand Pages. We may offer our content on social networks such as Facebook and Twitter. Any information you provide to us when you engage with our content (such as through our brand page or via Facebook Messenger) is treated in accordance with this Privacy Policy. Also, if you publicly reference our Service on another website or service including social networks (e.g., by using a hashtag associated with PUVAH in a tweet or post), we may use your reference on or in connection with our Service.

Analytics and Interest-Based Advertising

Our Service contains Tracking Technologies owned and operated by vendors and other parties. For example, we use Tracking Technologies from analytics provides, such as Google Analytics, to help us analyze your use of the Service, compile statistic reports on the Service’s activity, and provide us with other services relating to Service activity and internet usage. We also work with ad serving services, advertisers, and other parties to serve advertisements on the Service and/or on other websites and services. These other parties may use Tracking Technologies on our Service (including in e-mails and advertisements) and on other websites and services to track your activities across time and services for purposes of associating the different devices you use, and delivering relevant ads and/or other content to you on our Service and other parties’ services or devices after you have left the Service (“Interest-based Advertising”).

We may serve ads on other websites and services, which are targeted to reach people (or similar people) who have visited our Service or that are also identified in one of more of our databases (“Matched Ads”). This is done by us uploading a customer list to another party or incorporating a pixel from another party into our own Service, and the other party matching common factors between our data and their data. For instance, we incorporate the Facebook pixel on our Service and may share your email address with Facebook as part of our use of Facebook Custom Audiences.

As indicated above, vendors and other parties may act as our service providers, or in certain contexts, independently decide how to process your information. We encourage you to familiarize yourself with and consult their privacy policies and terms of use.

For further information on Tracking Technologies and your rights and choices regarding them, please see the sections entitled “Information Collected Automatically” above and “Your Rights and Choices” below.

Your Rights and Choices

Review and Update of Account Information

You may access, update, or remove certain account information that you have voluntarily submitted to us through the Service. If you would like to update or revise information in your account, you may do so through your account or by contacting us as set forth in the section entitled “Contact Us” below. We may require additional information from you to allow us to confirm your identity. Please note that we will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

Tracking Technology Choices

Cookies and Pixels. At all times, you are free to decline our cookies if your browser permits. Most browsers allow you to refuse cookies by activating the setting on your browser which allows you to refuse the setting of all or some cookies. If you use multiple browsers on your device, you will need to instruct each browser separately. Your ability to limit cookies is subject to your browser settings and limitations. You can find out more about cookies and how to decline them on about.cookies.org.

Do Not Track. Your browser settings may allow you to automatically transmit a “Do Not Track” signal to online services you visit. Note, however, there is no industry consensus as to what site and app operators should do with regard to these signals. Accordingly, unless and until the law is interpreted to require us to do so, we do not monitor or take action with respect to “Do Not Track” signals or other mechanisms. For more information on “Do Not Track,” visit allaboutdnt.com.

Please be aware that if you disable or remove Tracking Technologies some parts of the Service may not function correctly.

Analytics and Interest-Based Advertising

You can opt-out of your data being used by Google Analytics through cookies by visiting tools.google.com/dlpage/gaoptout and downloading the Google Analytics Opt-out Browser Add-on.

Some of the other parties that collect information from or about you on the Service in order to provide more relevant advertising to you participate in the Digital Advertising Alliance (“DAA”) Self-Regulatory Program for Online Behavioral Advertising. This program offers a centralized location where users can make choices about the use of their information for online behavioral advertising. To learn more about the DAA and your opt-out options for their members, please visit for website opt-out, aboutads.info/choices. In addition, some of these other parties may be members of the Network Advertising Initiative (“NAI”). To learn more about the NAI and your opt-out options for their members, please visit networkadvertising.org/choices/. If you are in the EU, please also visit the EU online choices page at https://www.youronlinechoices.com/. lease note that if you opt-out of online behavioral advertising using any of these methods, the opt-out will only apply to the specific browser or device from which you opt-out. Further, opting-out only means that the selected members should no longer deliver certain Interest-based Advertising to you, but does not mean you will no longer receive any targeted content and/or ads (e.g., from other ad networks).

We are not responsible for effectiveness of, or compliance with, any other parties’ opt-out options or programs or the accuracy of their statements regarding their programs.

Communications

To opt-out of receiving e-mail promotions from PUVAH, please follow the unsubscribe instructions in our promotional e-mail correspondence or contact us as set forth in the section entitled “Contact Us” below. Please note that opting out of promotional communication received from PUVAH does not affect our non-promotional communications with you, including those related to your account, orders placed with PUVAH, or our ongoing business relations.

Data Security

We implement and maintain reasonable administrative, physical, and technical security safeguards to help protect your information from loss, theft, misuse and unauthorized access, disclosure, alteration and destruction.

Despite the measures we take, transmission via the Internet is not completely secure and we cannot guarantee the security of your information.

International Transfer

PUVAH is based in the U.S. and the information we collect is governed by U.S. law. Your information may be stored and processed in the United States or any other country in which PUVAH or its partners, affiliates, service providers, subsidiaries or agents maintain facilities and by using this Website, you consent to any such transfer of information outside of your country. Data protection laws in the U.S. and other jurisdictions may be different from those of your country of residence. Your use of the Service or provision of any information therefore constitutes your consent to the transfer to and from, processing, usage, sharing, and storage of your information in the U.S. and other jurisdictions as set forth in this Privacy Policy.

Changes to the Privacy Policy

This is our entire and exclusive Privacy Policy and it supersedes any earlier version. We may occasionally update this Privacy Policy to reflect changes in our practices and services, and we reserve the right to do so at any time. When a revision is made, we will revise the “Effective Date” on this page and any changes will be effective immediately upon posting of the revised Privacy Policy. PUVAH encourages you to periodically review this Privacy Policy to learn how we are protecting your information. Your continued use of our Service indicates your consent to the Privacy Policy then posted. If any changes are material, we may provide you additional notice to your e-mail address.

Contact Us

If you have questions about this privacy policy, or the information practices, please contact us as follows:

By email: contact@puvah.com

By mail: PUVAH, attn: Legal / Privacy, 4711 Catamaran Circle, Boynton Beach, FL 33426, USA

If you have a disability and would like to access this Privacy Policy in an alternative format, please call us at (1)561-537-1821 or email us at contact.puvah@gmail.com

Additional Disclosures For California Residents

These additional disclosures for California residents apply only to individuals who reside in California. The California Consumer Privacy Act of 2018 (“CCPA”) provides additional rights to know, delete and opt out, and requires businesses collecting or disclosing personal information to provide notices and means to exercise rights.

California Notice Of Collection

In the past 12 months, we have collected the following categories of personal information enumerated in the CCPA:

Identifiers, such as name, email address, phone number account name, IP address, and an ID or number assigned to your account.

Customer records, such as billing and shipping address, and credit or debit card data.

Demographics, such as your age or gender. This category includes data that may qualify as protected classifications under other California or federal laws.

Commercial information, such as products or services history and purchases.

Internet activity, such as your interactions with our Service.

Audio or visual data, such as photos or videos you share with us or post on the Service.

Geolocation data,

Inferences, such as information about your interests, ring size preferences and favorites.

For more information on information we collect, including the sources we receive information from, review the “Information We Collect” section. We collect and use these categories of personal information for the business purposes described in the “Use of Information” section, including to provide and manage our Service.

PUVAH does not sell your personal information.

Right To Know And Delete

If you are a California resident, you have the rights to delete the personal information we have collected from you and know certain information about our data practices in the preceding 12 months. In particular, you have the right to request the following from us:

The categories of personal information we have collected about you;

The categories of sources from which the personal information was collected;

The categories of personal information about you we disclosed for a business purpose or sold;

The categories of third parties to whom the personal information was disclosed for a business purpose or sold;

The business or commercial purpose for collecting or selling the personal information; and

The specific pieces of personal information we have collected about you.

To exercise any of these rights, please submit a request through our online form, call 1.561.537.1821, or email us at Contact@puvah.com  In the request, please specify which right you are seeking to exercise and the scope of the request. We will confirm receipt of your request within 10 days. We may require specific information from you to help us verify your identity and process your request. If we are unable to verify your identity, we may deny your requests to know or delete.

Authorized Agent

You can designate an authorized agent to submit requests on your behalf. However, we will require written proof of the agent’s permission to do so and verify your identity directly.

Right To Non-Discrimination

You have the right not to receive discriminatory treatment by us for the exercise of any your rights.

If you are a customer in California, in addition to the rights set forth above, you have the right to request information from PUVAH regarding the manner in which PUVAH shares certain categories of personal information as defined by California’s “Shine the Light” with third parties and/or affiliates for their own direct marketing purposes. To receive this information, send us a request at the address set forth in the section entitled “Contact Us” above. Requests must include “California Privacy Rights Request” in the first line of the description and include your name, street address, city, state, and ZIP code. Please note that PUVAH may provide this information in a standardized format that is not specific to you and is not required to respond to requests made by means other than through the provided e-mail address or mail address.

Postings

Any California residents under the age of eighteen (18) who have registered to use the Service and posted content or information on the Service, can request that such information be removed from the Service by sending an e-mail to the e-mail address set forth in the section entitled “Contact Us” below. Requests must state that the user personally posted such content or information and detail where the content or information is posted. We will make reasonable good faith efforts to remove the post from prospective public view.

Additional Disclosures For Nevada Residents

Nevada law (NRS 603A.340) requires each business to establish a designated request address where Nevada consumers may submit requests directing the business not to sell certain kinds of personal information that the business has collected or will collect about the consumer. If you are a Nevada consumer and wish to submit a request relating to our compliance with Nevada law, please contact us at contact@puvah.com

PUVAH does not sell your personal information.

Privacy Policy Effective Date: June 20th, 2020